In this module you will explore how you can create media that maximises the chance of getting your message seen and more importantly acted upon in an increasingly saturated digital world, by understanding and employing digital media principles and theories and combining them with new and emerging digital applications. Utilising the concept of ‘Visual Literacy’, you will investigate key visual theories underpinning the creative process, and the way in which these can be employed to deliver high impact content. You will explore a range of digital media outputs and examine how they have been successfully exploited by practitioners in the past. The module also explores creativity and its application, enabling you to understand the processes involved in ideation and creativity and how the processes we employ to realise these ideas influence the final outcomes. By the end of the module you will be able to prepare a digital presentation that demonstrates the creative concept and commercial thinking behind the work you have created.
- Teacher: Mark Alderson
- Teacher: Roxana Allison
- Teacher: Tyrone Anderson
- Teacher: Jason Lowe
- Teacher: Tom McMahon
- Teacher: Mark Robison
- Teacher: Steven Speed