This module aims to help you gain knowledge and skills so that you can critically evaluate traditional and digital theories and concepts, and critically analyse the issues concerned with marketing planning, including macro environmental assessment, marketing mix development and market entry strategies. You will be given the opportunity to critically review marketing case studies, including live briefs, with an emphasis on the rise of, nature, and impact, of digital technology, E-Commerce and multichannel marketing. You will develop and critically apply knowledge and skills to help you identify and appraise marketing opportunities for both service and product marketing and apply methodologies for successful online and offline planning in domestic and international markets. The GAME attributes covered in this module are: Effective Communication and Adaptable.
e-commerce-img.jpg- Teacher: Andrew Kenny