This module considers the nature and importance of digital marketing and enables students to develop a suite of relevant practical digital marketing skills. Through the exploration of real-world case studies, students will employ critical analysis, research, communication and production skills. Students will design and produce effective digital marketing communications in response to an agreed brief and evaluate their digital marketing skills development to meet current industry expectations. This module will incorporate the following GAME Attributes: Enterprising and Confident.
- Teacher: Andrew Kenny