To remain competitive within rapidly changing business environment, organisations must learn to innovate. This module develops in-depth knowledge of the key elements of new business creation and entrepreneurial management, exploring new ventures, legal obligations, and corporate responsibility. Conceptual development is supported by and made concrete through extensive use of examples, case studies and problems drawn from a range of industries and sectors. The module explores innovation as a key tool of an entrepreneur, as well as 'creative destruction' to promote innovation as a strategy. An important aspect of the module is a grounding in appropriate legal frameworks. This module will incorporate the following GAME Attributes: Enterprising and Confident.
- Teacher: Andrew Kenny