This module provides an integrated approach to marketing and operations, highlighting their complementary roles in securing sustainable competitive advantage; and exploring the interactions and latent tensions between these areas. You will learn how to build customer-centric organisations with functions aligned to respond profitably to opportunities and challenges within contemporary global business contexts. The module embraces two interrelated themes: understanding and building relationships with customers to identify specific needs; and integrating these insights into the organisation, aligning operations to create and deliver superior value propositions to respond to these needs. The GAME+ attributes covered in this module are: Creativity and Innovation; Professional Identity and Skills Mastery.
- Teacher: Iain Stalker