In this module you will be introduced to key ideas and theories relating to contemporary graphic design practice. You will develop the necessary research and communication skills to produce a piece of designed writing (in the form of a zine if possible) that explores some of the issues and themes covered.
You will consider and explore the links between graphic design theory and practice. The theory you develop will feed into the designs you create in other modules, this may cover concepts such as juxtaposition, understanding of hierarchy, as well as authorship and the history of graphic design. The module will also give you the skills to relate graphic design to other related disciplines such as animation & illustration, fine art and photography.
Lectures, seminars, workshops, and visits will help you to explore the historical, critical, and cultural contexts of graphic design practice. This will enable you to contextualise the theories covered and present your findings in an accessible format. The content e.g., Gestalt, Appropriation, Type should feed into the practical modules covered at HE4 and prepare for the contextual modules at HE5 and HE6.
- Teacher: Carol Allison
- Teacher: Andrew Fox
- Teacher: Samantha Williams