Taking a strategic focus, this module provides a concise introduction to contemporary digital business and data analytics, promoting insight into how effective management of these exciting developments promises news means of securing competitive advantage. Conceptual development will be made concrete through extensive use of examples and critical examination of case studies drawn from a range of fast-moving industries and global business contexts. The module will include an opportunity for computer lab sessions to allow a practical grounding that will inform the vocabulary and confidence needed to successfully interact with data scientists and technologists.
- Teacher: Zahra Salimi
- Teacher: Mathew Shafaghi