Global Healthcare Markets introduces the student to the business context of competitive health providers whether that is in a commercial context or a quasi market such as the UK NHS. Global marketing practices are examined to understand principles effective marketing. This leads to exploring distinctive competencies, market positioning, market analysis and sales strategies, customers (including service users) as stakeholders, supply chain functions and external reviews. To gain and enhance your critical knowledge and understanding you will consider and critically evaluate key stages of an organisation’s global marketing planning process. By the end of the module you will have developed a critical appreciation of the processes and outcomes in the implementation of the regional, national and global marketing process.
Learning Outcomes
On successful completion of this Module you will be expected to be able to:
| 1 | Critically evaluate the challenges faced by managers in the development and deployment of a global marketing strategy |
| 2 | Analyse and critically apply a range of models and concepts in dealing with complex global marketing planning issues to achieve competitive advantage |
| 3 | Present justified and creative recommendations to address stakeholder influences in service marketing strategies |
- Teacher: Talhah Atcha
- Teacher: Jade McCann
- Teacher: Margaret Roberts
- Teacher: Samir Shah