In this module you will be introduced to key ideas and theories relating to contemporary graphic design practice. You will develop the necessary research and communication skills to produce a piece of designed writing that explores some of the issues and themes covered.

You will consider and explore the links between graphic design theory and practice. The theory you develop will feed into the designs you create in other modules, this may cover concepts such as juxtaposition, understanding of hierarchy as well as authorship and the history of graphic design.

The module will also give you the skills to relate graphic design to other related disciplines such as illustration and photography. Lectures, seminars, workshops and visits will help you to explore the historical, critical and cultural contexts of graphic design practice. This will enable you to contextualise the theories covered and present your findings in an accessible format. Graduate Attributes: Effective Communicator, Global Citizen