This module provides an introduction to key historical, cultural, political, social and economic contexts, which affect our readings of fashion. The module will introduce you to contemporary research and writing practice: the critical, contextual, historical, and conceptual dimensions of fashion design and the wider art and design context; reviewing aspects of visual and material culture and archive retrieval, whilst encouraging the development of writing across various academic channels. Additionally, this module will introduce you to design communication, branding, marketing and design terminology and language and the investigation of career directions for fashion graduates. It is designed to enhance communication skills, research skills, critical analysis and writing skills. Through exploring both historical and contemporary contexts of fashion you will build the relevant skills and knowledge to support your practice and provide underpinning knowledge and skills relevant for the remainder of your study at HE. Research and referencing skills are embedded into contextual studies to support your investigation into a variety of historical, cultural, and critical contexts within art and design, with specific focus on fashion. You will have the opportunity to apply research skills acquired throughout the module to a practical, design-led micro brief. Emphasis will be placed on responding to and reinterpreting historical and archival references for a contemporary context. You will work collaboratively to explore applied and digital print processes for fashion purposes